Enterprise Mashup

Easy-to-use, scalable visualization of spatially processed enterprise data

By now, almost everyone reading this website has seen mashups using Google Earth, Google Maps or Microsoft Virtual Earth. The common thread between mashups is that they use location and maps as a theme, and they provide a simple visual interface for decision support. Simple mashups can use a simple database and Google Earth to plot locations for almost any kind of data.

However, these mapping applications can be far more powerful and useful to an enterprise when they utilize the enterprises' own internal data. Enterprise mashups take advantage of internal data, combined with the location processing power of geo-spatially aware databases or GIS software, to create intelligent data, that then can be mapped to the familiar and easy to use Google Earth or MS Virtual Earth presentation layer.

An enterprise mashup using Google Earth or Virtual Earth can communicate complex information easily to a broad audience. Data can be generated dynamically and in real-time.

There are several advantages to a enterprise mashup approach:

  • High quality maps available at no cost
  • Very responsive performance
  • Scalability to very large numbers of users
  • Familiar and intuitive user interface
  • Enables users of any technical sophistication level to use GIS data
  • Easy to integrate to sophisticated back-end spatial processing and data validation
  • Existing GIS software can pump processed data to the intutive public mapping API
  • Easy to keep up with technology advances (Google Earth and Virtual Earth advance full version in just months - as contrasted to traditional GIS software vendors)

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